A book so rich in content, you will need a glass of milk while you read it.
What's inside the Hitchhiker's Guide
Checkout these select pages from Beacon Technologies: The Hitchhiker's Guide to the Beacosystem
Chapter 7 - Choosing the Right Beacon
In this chapter we lay out 28 factors you need to understand before making a strategic decision on which beacon commit to.
Chapter 6 - Chipsets – Understanding the Main Building Block Within a Beacon
We introduce the key players in this space and explain the implications of the chipset inside your beacon.
Chapter 13 - Understanding Beacon Networks
Beacon networks will shape the future of this industry. We explain what's happening, the differences between the three main types of beacon network being built and tell the story of seven networks that are leading the industry.
Chapter 16 - Alternative technologies: VLC, UWB, Magnetic Resonance, WiFi Tags, Machine Vision
Beacons are one tool in the Real Time Location Systems tool chest. As Robert De Niro said "The talent is in the choices.". We explain many of the alternative technology's strengths and weaknesses.
Chapter 15 - Understanding The Integration of Mobile, Beacons and Out-of-Home Media
Out of Home Advertising is a key application for Beacons. Two leaders in this space explain OOH, the seven features that distinguish it, the five stages of integration, plus recommendations and issues for this business.
Chapter 11 - Designing with Privacy In Mind
Getting privacy right is critical to the success of beacon businesses. What does the law say? The leading privacy lawyer in the proximity marketing space reviews what you need to know.